This 42-piece Bass Fishing Lure Set from South Bend is an excellent choice for retailers serving anglers and outdoor lovers. It features a diverse collection of soft plastic lures in various shapes, sizes, and colors, perfect for freshwater bass fishing. Crafted to closely resemble natural bait, this assortment delivers strong strike rates, appealing to both beginners and experienced anglers. Packaged in clear, retail-ready clamshells with hang holes, these sets are ideal for hooks, pegs, or bulk displays. Compact and organized, they’re easy to transport and gift. Backed by South Bend’s legacy since 1906, this kit offers reliable quality at a competitive wholesale price.